Packard: A History of the Motor Car and the Company (Automobile Quarterly Magnificent Marque Books)
Customer Review: The Last Word on Packard
5 Stars is not enough for this book. This book is the last word on the Packard automobile. From pre-war majesty to post war mediocrity it is all here. This book has many rare photographs and it is utterly breathtaking. What destroyed Packard in the end was changing tastes. Packards were the old moneyed conservitive cars for people who wanted an elegant car but not to show off, Cadillacs by contrast were the reverse, brash glitz - mobiles. The problem was in the 1950's brash glitz-mobiles were in vouge and Packard did try and adapt to the times with it's 1955-56 cars which like Cadillacs came in bright pastel colors, but by 1955 Packard was considered to be an old folks cars by the young affluent car buyers of the 1950's and it was gone. Ironic, Cadillac has the same problem today trying to lure back younger buyers from European and Japanese imports.
Customer Review: Must have for a Packard fan!
If you are a Packard fan, you must have this book. It can probably answer any questions you might have about the marque. It also has numerous great pictures also.
