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Everitt, Metzger, and Flanders were as highly regarded by their peers as a Henry Ford, a Will Durant, a Henry Leland, or an R.E. Olds. Yet today, the three are virtually unknown. For reasons that escape me, contemporary historians more often than not simply ignore them." -Anthony J. Yanik

In 1908, the trio Walter Flanders, Byron Everitt and William Metzger - at the time, the most well-known names in the Detroit automobile industry - joined together and announced that they would begin production on a medium-priced car. The proof of the magic of their names showed in the sales figures. By the close of 1909, EMF vaulted into the number two slot in automotive production. Factoring in that success was their alliance with the Studebaker Brothers Manufacturing Company, which later purchased EMF.

This book tells the remarkable story of these three automotive giants and the impact they had on the American car industry. Everitt was instrumental in forming the extensive body building industry that characterized Detroit prior to World War II. Metzger established the first automotive dealership in Detroit, if not the country, and served as head of sales of Cadillac during its formative years. Flanders, a genius with machines, masterminded the tools of production for the first Model T.

Customer Review: The E-M-F Company: The Story of Automotive Pioneers Barney Everitt, William Metzger, and Walter Flanders

For the Studebaker enthuisast that I am this well written, well researched book demonstrates how Studebaker purchased the technology to jump from being a wagon manufacturer to an Automobile manufacturer. Studebaker first distributed the EMF and later purchased outright the EMF Automobile company. EMF was the father of the Studebaker automobile and the wagon industry in South Bend Indiana was its mother. This book offers some fascinating reading and I highly reccommend it to any Studebaker, EMF, Flanders or antique automobile enthusiast.

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